In a previous post, I talked about
my ideas regarding the project for localizing some niche Korean entertainment
products called “Korean Americana Project”. The first idea that came to mind to gauge the
waters for interest in this was the Korean card game called “Go-Stop”.
On my
recent jaunt to my local Barns & Noble, I stopped by the card game section
next to the more serious board game shelves. There were several Poker variants
and even a card game version of Mahjong being sold there. In addition to the
more standard card games, there were some Japanese theme games using dice and
even a Sudoku variant card game on the shelves.
However, there was no “Go-Stop”.
But Why no “Go-Stop”?
If the other
odd Japanese games were not there, I would have just thought it was the
American market thing. But considering that there were other Asian originated
or at least themed games sold at a major U.S. outlet, the situation made me
think.
The game of
“Go-Stop” has a rather weird history
in Korea. The biggest thing is that it is not a Korean game at its origin. It
is a Japanese game that had been popularized during the Japanese
occupation. The cards used in “Go-Stop” are called “Flower cards”. The illustrations on
those cards are basically a flower themed calendar of Japan’s natural scenery.
Is this not weird?
Think about it for a moment!
If you know
anything about Korea or have watched Korean drama, you may have guessed that
there is a feud between Korea and Japan over a little thing called the “35 year occupation of Korea by Japan”.
With this background in mind, think about the fact that “Go-Stop” is basically the most popular card game in Korea other
than the poker variants.
It would be like the Irish playing a
Poker game with cards that have the Kings of England on them.
It would be like the French playing
with cards with the faces of German general on them.
It would be like Vietnamese using
cards with the states of America on them.
While
flowers and the Japanese seasonal scenery may not be as provocative as these
examples, there are still not very comfortable subjects for Koreans since the
Japanese cultural fetish of flowers is well known. That is a Japanese thing. While
Koreans liked flowers, they are not as prominent to our cultural identity as in
the case of the Japanese.
So, it is
an odd thing that “Go-Stop” is so prominent
in Korea. Well that does have some relations to the fact that a lot of what we
call Korea is built upon the Japanese institutions and culture left behind. Simply
put, early westernization in Korea equates to Japanization.
Leaving
this fact of history aside, what I find odder is that fact that you do not need
the Japanese “Flower cards” to play “Go-Stop”. “Go-Stop” is an abstract card
game with no theme in the way it is played. The illustrations of Japanese scenery
such as the flowers of April have no contextual meaning to the game. You could just replace the illustrations with
3 digit combinations of numbers and letters and you play the game without
changing anything.
Think about
the custom poker cards with let’s say… Playboy Playmates on it. The fact that Playboy
Playmates are on the cards do not actually change the game. It just an
irrelevant factor that odds some odd flavor.
So, the
fact that the Japanese “Flower cards”
are used to play “Go-Stop” should be evidence of
rigidity and resistance to change of Korean society and culture. Leaving
this discomforting recollection aside, this is sad since the Japanese “Flower cards” are an antiquated card
design that actually hinders the wide spread dissemination of the game. The
card design is the main hurdle for newcomers to the game of “Go-Stop”.
The actual game mechanics are just a variant of the basic game of “Go Fish”.
So, it is not actually that different from many card game actually being played
in the American market.
This leads
to my conclusion which is that, by simply redesigning the cards, you could make
“Go-Stop” more palatable to the
American market.
Will
discuss more in the next post.
Thank you.
Next Post
The Game “Go-Stop” and its image in Korea (Project: Localizing “Go-Stop” #2)
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