For the first project of localizing niche
Korean entertainment products called “Korean Americana Project”, I am trying to
localize and improve the game “Go-Stop”, which is popular in Korea, for the
American market.
As a Korean
growing up in Korea, my relationship with the game “Go-Stop” is complicated. I
have memories of older family members, usually the male adults, playing it on
holiday gatherings. Korean was at that time and to a degree even now a “sit on the floor” culture. So it is
common to see people sitting on the floor and not on the furniture when there is
a large family gathering like the ones on lunar New Year.
The adults
would take out a blanket and a deck of “Flower Cards” to play the game. Since
everyone was sitting on the floor, the blanket was used as a playing space instead
of a table which is a common play space for Americans who like to play card and
board games. Everyone would sit around the blanket and start slamming down the
little red cards (Flower Cards) with either such gusto or with a whimper
because they had a bad card.
Try to
picture this image of grown adults sitting on the floor surrounding a blanket
and tossing small red plastic card down like they are kids. After the novelty
of the situation wears off, it is not a cool scene compared to the poker games
you would see in either westerns or Hong Kong movies which were popular at the
time.
There is
somewhat of a nobility of seeing men play poker. It is similar to seeing a gun
dual in a western. In comparison, the scene of people playing Go-stop is
similar to seeing a street brawl. It is messy and rather complicated because of
the vagueness.
This was
the opinion of most the kids in our age range. While kids who knew the game
from playing with their relatives played it, kids who did not know how to play
the game never bothered to learn it. We instead started with “Go-Fish” and
moved on to Poker. The Game was
simply not cool enough. It was the game of the past.
So, the
game of Go-Stop has had an image
problem in Korea for a while now. It is seen as a game of poor old guys. It is
seen as the game of slimy hustlers or poor daily workers. “Go-Stop” was too
ingrained in the public’s consciousness as the game of the “market” in which
people lived dirty and difficult lives. So for people whose only real life goal
is get out of the “market” and make money, this image is not welcoming.
At the same
time, you cannot get the “Market” out of you that fast. People still played it.
They played in a lot. Whenever the police broke up a gambling ring, you could
always see a large quantity of “Flower cards” confiscated as evidence alongside
piles of cash on the TV. In a way, the game of “Go-Stop” could be said to have
a similar association with poverty as with “Rap” music has in the U.S. Well it
may be more accurate to say “had” in the case of rap music.
“Go-Stop” is street! Yow!
In any case,
over the past few years, there have been attempts to rehabilitate Go-Stop’s
image. There have been attempts in Korean
media to imbue the game with a coolness factor to varying degree of success. Korean
movies such as Tazza put Go-stop for front in which were basically
typical Hollywood gambler genre movies.
The game of
Go-Stop…
If you
strip off all the cultural context and baggage, the game is basically a variant
of a “Go-fish” game. You use the hand of cards you are given at the beginning to
score points and the game ends when your hand is empty.
It is
rather simply game at its core and does generate some interesting psychological
responses on the part of the players. However, it has some seriously poorly
design cards which does not clearly present the information required. This is a
huge no-no for an abstract game.
So, a redesign in the cards are essential!
So, a redesign in the cards are essential!
0 comments:
Post a Comment